Selling A Home When Interest Rates Are High - 4 Quick Tips

1. Stand Out. With interest rates on the rise, about 25% of home buyers may be priced out of the market. This means there will be fewer qualified buyers, and you'll want to make sure your home stands out. To do this, make sure it's clean, in good condition, and move-in ready. Remember, you never get a second chance to make a first impression.

2. Don't overprice your home. With more homes on the market, you'll want to remain competitive. This doesn't mean underpricing your home, but rather being smart about your pricing strategy. As interest rates rise and competition increases, it's important to consider affordability and market conditions.

3. Rate Buy Down. Consider using equity to pay down the buyer's rate. This can be a great way to incentivize buyers to choose your home over a similar one. As the market shifts in favor of buyers, concessions like this one may become more common.

4. Smart Marketing. When rates were low, simply putting up a "For Sale" sign was enough to attract multiple offers. However, as the market cools and competition increases, it's important to have a well-versed Realtor who can leverage digital advertising and use a smart marketing system like Brivity Marketer.